Sunday, November 16, 2008

Chronicles of the New Giant: Grand Re-opening

So, for several weeks, I've been following the rebranding of Giant. This weekend, Rolling Giant in Springfield held a 'grand reopening' as their store refurbishment is now complete.

The new logo is everywhere, including on the outside facade of the store. The carts are new, the floors are new, the fixtures are new. It's all new. Well, except for the staff. But they in fact do seem a little different, too.

Back in September, when Giant first unveiled their new logo, I had commented that Giant needed to change more than their branding. And now, 2 months later, I think that they have.

As I walked through the store yesterday, I was able to find the following items which have always been problematic for me:
  • Kitchen Basics cooking stock: Beef, Chicken AND Vegetable all on the shelf. This has never happened. Normally they have 50 of one or the other, or none at all.
  • Leeks AND Scallions AND Kale in produce. Amazing. Unheard of in the past.
So, maybe they have done something to try to get their inventory management under control. Hurrah!

Also, starting in a week or so, this store is going to make the self-scanners available. I am very curious to try this. It's a neat idea.

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