Monday, January 4, 2010
Hard Core Cider: Thumbs up for Caring
My husband and I have been drinking Hard Core Cider pretty much since the first day it went on sale, over a decade ago. We love it best on tap, at the Maryland Rennfest, but as that is only available in the autumn each year, we also drink it from the bottle.
Bottled Hard Core is typically almost as crisp and refreshing as from the tap. But a few months ago we got 3 six-packs in a row that were 'flat'. UGH.
I wanted to write the company and give them the bottle numbers, but I couldn't find a website at all. I did, however, track down their parent, Boston Beer Company. So, I sent a note to their general contact form.
For several weeks.
THEN, I opened a letter in the mail, hand-written by the brewer, apologizing for the flat bottles. He sent us a check, and asked us to please try again.
WOW! We sure will! We're waiting a little bit to make sure that the flat ones are 'off the shelves' so to speak, then we'll be back for more! Kudos to you, Boston Beer!