Monday, January 4, 2010

Hard Core Cider: Thumbs up for Caring


My husband and I have been drinking Hard Core Cider pretty much since the first day it went on sale, over a decade ago. We love it best on tap, at the Maryland Rennfest, but as that is only available in the autumn each year, we also drink it from the bottle.

Bottled Hard Core is typically almost as crisp and refreshing as from the tap. But a few months ago we got 3 six-packs in a row that were 'flat'. UGH.

I wanted to write the company and give them the bottle numbers, but I couldn't find a website at all. I did, however, track down their parent, Boston Beer Company. So, I sent a note to their general contact form.

No response.
For several weeks.

THEN, I opened a letter in the mail, hand-written by the brewer, apologizing for the flat bottles. He sent us a check, and asked us to please try again.

WOW! We sure will! We're waiting a little bit to make sure that the flat ones are 'off the shelves' so to speak, then we'll be back for more! Kudos to you, Boston Beer!

3 comments:

Patricia Longjohns said...

Wow! That's awesome.

Can you get it at any beer & wine? Or is it more of a specialty thing? I would love some good hard cider right about now.

dludwig33 said...

Hi - I live in the DC area too and have just noticed recently Hardcore missing from the shelves of local stores and supermarkets, mostly replaced by Angry Orchard. It seems this brand is also made by Boston Brewing and that they may have discontinued Hardcore! Have you been able to find any recently?

dludwig33 said...

Hi - I live in the DC area too and have just noticed recently Hardcore missing from the shelves of local stores and supermarkets, mostly replaced by Angry Orchard. It seems this brand is also made by Boston Brewing and that they may have discontinued Hardcore! Have you been able to find any recently?